Brussels ( Brussels Morning Newspaper) – De Munt and Proximus launched Generation Opera on TikTok, cutting Puccini’s Tosca into 403 videos. Director Peter de Caluwe aims to engage youth with opera, offering ticket rewards.
According to the officials, De Munt (La Monnaie) and Proximus are using TikTok to make opera more interesting for young people. They cut Puccini’s famous opera Tosca into 403 short videos. They will post these videos on their TikTok account, @generatie–opera, over the next few weeks.
According to officials, opera can seem scary because it’s long and expensive. This project wants to make opera easier to understand by showing it in short videos that young people like to watch online. The campaign starts with 15 special videos to get people interested. They hope young people will watch these videos and want to see the whole story.
How is Generation Opera using TikTok to engage young audiences?
This project, called Generation Opera, is trying to connect opera with the digital world. They know that social media sites like TikTok are important to young people. De Munt and Proximus are using TikTok to tell the story of opera in a new way.
De Munt is an opera house in Belgium. They are working with Proximus to get young people interested in opera. They have hidden rewards in short videos of the opera “Tosca.” They mentioned that if young people watch these videos and find the rewards, they can win tickets to see a live opera at De Munt. This is called the Generatie Opera campaign.
De Munt wants to make opera more accessible to young people who might not have thought about going to see it before. They believe that by making opera more accessible, they can help a new generation discover the beauty and power of this art form.
Generation Opera not only stimulates their curiosity but also gives them a push in the back to experience the magic of opera personally,
the opera house says.
According to Peter de Caluwe, the head of De Munt, opera is timeless, but they need to use new ways to tell stories. They hope that by watching short videos of opera on TikTok, young people will want to see a full opera in person.
Opera is timeless, but the way we tell stories is constantly evolving. With this project, we bring the magic to young people in a contemporary way, in the hope that they will want to experience a live performance,
says Peter de Caluwe.
