Does Michaels support Israel? Facts vs social media rumors

Editorial Team
Credit:AP Photo/David J. Phillip

Corporations taking a stance on geopolitical matters have become an important topic of discussion in recent times, with customers often seeking to understand the corporation’s view on delicate matters. One such issue that has created interest and discussions is whether Michaels, the renowned chain of arts and crafts stores, is pro-Israel. To fully investigate this subject, this blog will examine the available evidence regarding Michael’s leadership, corporate affiliations, and any apparent or actual support for Israel.

With multiple locations around the US and Canada, Michaels is a well-known retail brand that specializes in arts and crafts materials. It is a popular site among DIY enthusiasts, artists, and amateurs. Though Michaels is predominantly known for its goods and services, questions about its political or ideological affiliations, particularly regarding the Israeli-Palestinian conflict, have raised concerns.

Ownership and leadership

Ownership and the top management of the company are key influences that would help Michael support Israel. Michaels is owned by Apollo Global Management, a private equity firm. The chief executive officer of Michael’s is a hard-core Zionist; which means that he has a personal affection towards Israel. It is imperative to recall that neither Michaels nor Apollo Global Management has officially verified this characterization in any official announcement; instead, it relies on social media discussions.

A few weeks ago, a TikTok video spreading accusations against Michaels went viral, stating that he was pro-Israel; however, recently, there has been almost no information online to support this argument. Though this has no hard evidence to support it, it has been speculated that Michaels or its associates might have engaged in reputation management or public relations campaigns in order to decrease the amount of affiliation with a political stance in the minds of the populace. Much of the conversation is theoretical because Michaels hasn’t made any formal, unambiguous remarks regarding their stance on Israel or the Israeli-Palestinian conflict. By concentrating on its commercial operations rather than political problems, the company seems to preserve a neutral public image.

Context of corporate support for Israel

Within the broader context, many companies and brands have been boycotted or supported, including those with alleged or actual connections to Israel. As an example, given the recent conflict and violence between Israel and Palestine, some Muslim organizations and Islamic clerics have issued boycotts against business organizations that support Israel. Michaels happens to be among the organizations whose CEO is reported to be a supporter of Israel, and this has prompted boycott calls in certain sections.

One should also consider the bigger business and cultural environment involving support for Israel. Take the case of actor Michael Douglas, who recently made a highly publicized visit to Israel, where he met with Israeli President Isaac Herzog and voiced his support for Israeli communities that were victimized by Hamas attacks. These well-known affirmations belong to a bigger section of publicly prominent individuals and business administrators who publicly support Israel and affect the thinking of the mass media and even purchasing practices.

Broader industry and celebrity support for Israel

Other companies and famous figures have openly shown support or cooperation with Israel, even while Michaels itself is still unclear:

Other famous people like Michael Douglas have also visited Israel in the presence of a large crowd to support the Israeli towns that have suffered violence, especially after the October 2023 Hamas attack. Douglas also met with Israeli President Isaac Herzog and traveled to Kibbutz Beeri, which has been tremendously affected by the combat. 

He was given symbolic tokens of support. In addition, he has condemned the pro-Palestinian movement on American college campuses, stating that it is misguided by propaganda. A comedian called Jerry Seinfeld recently visited Israel and described the impact as amazing.

The Israeli-Palestinian issue is quite a hot one, as there is notable activism and passion behind either side. Some Muslim organizations and Islamic scholars have encouraged boycotts of companies found to be pro-Israel and recommend that, in addition to refusing Israeli products, one should also avoid companies that relate to Israel or those who support Israel. The movement is part of a bigger campaign known as Boycott, Divestment, and Sanctions (BDS) that applies pressure on Israel over its actions.

Humanitarian and diplomatic views

Israel’s official sources, including Ambassador Michael Freeman, assert that Hamas is a terrorist organization that is not ready to negotiate and that Israel wants peace. Freeman reiterates that Palestinian leadership has rejected the many peace overtures by Israel and that the war was not symmetrical, with Israel being a modern state and the radical terrorist organization being the Palestinian leadership.

Formation of echo chambers and polarization

In the case of Michaels and Israel, counter-narratives may be posted by pro-Israel users, whereas pro-Palestinian users may encounter boycott requests founded on ‌accusations that the company supports Israel. Due to this polarization, it is difficult to reach any consensus or formulate any comprehensive picture, as it increases emotional response and fixes biased opinions.

As an example, pro-Israel speakers emphasize the security needs of Israel, whereas pro-Palestinian activists utilize hashtags on Twitter, such as #FreePalestine to gather support and attract attention to ‌possible corporate cooperation.

Include graphics as a type of content that can provoke a strong emotional reaction, and it is prioritized on Instagram and TikTok. Activists and other people with a large following tend to idolize or demonize one-half of a problem by taking carefully selected pictures and videos to tell compelling stories that do not stand up to critical scrutiny. This emotional story paid by audiences to businesses such as Michaels regarding its relation to the conflict often clouds factual reality.

The speed associated with social media simplifies the spread of fake and deceptive information. The unconfirmed rumors about Michael supporting Israel can go a long way in misleading ‌ customers, and it will be even harder to know who is telling the truth. This threat is augmented by the political nature of the Israeli-Palestinian conflict, in which biased material and propaganda are widespread.

End up

Although there are hints that Michaels’ leadership could personally back Israel, there isn’t any explicit, publicly recorded company endorsement or involvement. Given that business stances on geopolitical conflicts are frequently not made clear and are open to interpretation and conjecture, consumers who are interested in this topic should think about the subtleties and complexity involved. This investigation emphasizes how crucial it is to assess social media claims critically and how businesses must be open about their political ties. The issue of whether Michaels supports Israel is only partially resolved until the company or its parent company issues a definitive statement, primarily based on leadership profiles and circumstantial evidence.

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Brussels Morning is a daily online newspaper based in Belgium. BM publishes unique and independent coverage on international and European affairs. With a Europe-wide perspective, BM covers policies and politics of the EU, significant Member State developments, and looks at the international agenda with a European perspective.
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