Italy (Brussels Morning) The stunning landscapes of Puglia transformed once again into a vibrant hub of style and innovation with the 2nd edition of the Apulian Runway Experience, also known as Puglia Fashion Week (November 9th–13th, 2024). From Lecce to Bari, Martina Franca to Trani, this multi-city extravaganza celebrated the region’s rich heritage, merging tradition and modernity on an international stage.
A Visionary Event Led by Fashion Pioneers
This year’s event was spearheaded by Daniel Del Genio, President of CNA Puglia, whose visionary leadership ensured that Puglia’s unique craftsmanship took center stage. “This event is about more than fashion,” Del Genio remarked. “It’s a statement about our culture, our artisans, and our future.”
Central to the event’s artistic brilliance was celebrated designer and creative director Bruno Simeone, whose direction brought life to the stories behind every stitch and silhouette. Simeone, known for his ability to narrate tales through fabric, curated an awe-inspiring showcase featuring 40 fashion brands, which includes cleric la Bottega, Frandré, Gaudiomonte Couture, Rossamore, Rea Space, Carbotti, Michele Achille, Minnie’s Jewels, aAtelierDama, Fany Moda, Mariateresa Pellegrino, and Ijo Design.
These collections ranged from intricate traditional Apulian lacework to contemporary, avant-garde masterpieces that pushed the boundaries of design.
A Global Ambassador of Style
This year, the Apulian Runway Experience welcomed Taiwo Meghoma as its ambassador, further amplifying the event’s global appeal. Known for blending cultural storytelling with personal style, Meghoma’s presence was instrumental in elevating the runway’s profile. Reflecting on the experience, Meghoma shared, “Puglia has a rich narrative waiting to be shared. This runway is a bridge connecting the world to the soulful essence of this region.”
Meghoma’s role as an ambassador underscored the universal allure of Puglia’s fashion scene, highlighting how its artisanal roots resonate far beyond Italy’s borders.
A Celebration of Craftsmanship and Creativity
The runway dazzled with an eclectic mix of designs that captured Puglia’s essence. Local artisans showcased their mastery of hand-dyed fabrics, delicate embroidery, and time-honored lacework, while international designers drew inspiration from the region’s breathtaking landscapes and storied history.
Venues across Puglia set the stage for this unforgettable display. The historic baroque architecture of Lecce, the bustling cityscape of Bari, the charming streets of Martina Franca, and the coastal elegance of Trani all provided breathtaking backdrops. Models brought these designs to life as they walked runways framed by Puglia’s natural and architectural beauty.
Building a Legacy
As the applause faded and the lights dimmed on November 13th, the impact of the 2nd Apulian Runway Experience remained palpable. This event has solidified Puglia’s reputation as a rising star on the international fashion scene, blending artistry with cultural dialogue.
Thanks to the dedication of leaders like Daniel Del Genio, Bruno Simeone, Taiwo Meghoma, and Zohar Bunyard, the Apulian Runway Experience is set to become a fixture in the global fashion calendar. Beyond its dazzling aesthetics, the event is a testament to the power of creativity and collaboration, ensuring Puglia’s artistic legacy continues to shine on the world stage.
As anticipation builds for the next edition, one thing is clear: the Apulian Runway Experience is more than a celebration of fashion—it is a movement honoring the heart and soul of Puglia, connecting its past, present, and future.
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