Omloop Het Nieuwsblad stays in Ninove 3 more years, €180K deal

Sarhan Basem
Credit: Archive VRT

Ninove (Brussels Morning Newspaper) – Ninove will host the opening classic Omloop Het Nieuwsblad throughout the following 3 years. Ninove allocates 180,000 euros in payments during that time period. The yearly costs remain unchanged from what they were in previous years. 

Ninove will host the Omloop Het Nieuwsblad opening Belgian classic race of the season until the next three seasons. The city will dedicate €180,000 during this three-year period without any change in its financial support from previous years. Both gender categories will finish their races at Elisabethlaan while Ninove solidifies its position as a central location for the celebrated cycling event.

NinoveNinove and Flanders Classics have formed a sustained partnership to keep the Omloop Het Nieuwsblad finish located at Elisabethlaan through the next three-year period. 

Ninove City invested €180,000 to support the upcoming race due to its local and international fan base. The partnership met with approval from Flanders Classics because the town provided suitable conditions as a finish point.

Nicolas Denys of Flanders Classics stated:

“As an organisation, we feel at home in the city and it is a beautiful finish. The finish on the Elisabethlaan can be very beautiful. It is slightly sloping and the finish can be either a solo or a sprint. The certainty is that we always have a beautiful finale, with the best riders. For us, the decision to have and keep Ninove as the finish was quickly made”.

How did Ninove become a key location for the Omloop Het Nieuwsblad?

Ninove stands as a core Belgian cycling destination because it participated in the Omloop Het Nieuwsblad competition for numerous years. This annual race began in 1945, creating a heritage as Europe’s oldest and most respected spring classic. Since 2008, Ninove adopted the finish line role from Gent and established itself as the traditional end point of the race event. 

The slightly inclined slope of Elisabethlaan commemorates many heart-pounding solo breakthroughs combined with high-speed sprint crowning winners who make the race memorable.

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Brussels Morning is a daily online newspaper based in Belgium. BM publishes unique and independent coverage on international and European affairs. With a Europe-wide perspective, BM covers policies and politics of the EU, significant Member State developments, and looks at the international agenda with a European perspective.
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Sarhan Basem is Brussels Morning's Senior Correspondent to the European Parliament. With a Bachelor's degree in English Literature, Sarhan brings a unique blend of linguistic finesse and analytical prowess to his reporting. Specializing in foreign affairs, human rights, civil liberties, and security issues, he delves deep into the intricacies of global politics to provide insightful commentary and in-depth coverage. Beyond the world of journalism, Sarhan is an avid traveler, exploring new cultures and cuisines, and enjoys unwinding with a good book or indulging in outdoor adventures whenever possible.
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