Antwerp (Brussels Morning Newspaper): Antwerp police will end their creative speed camera tweets after 10 years due to declining engagement on X and the rise of real-time apps.
The Antwerp police have decided to stop their daily tweets about where speed cameras are located. They said this effort hasn’t been very effective lately because fewer people are using X, making it less helpful. Many people now use apps that show speed camera locations in real-time, so the tweets are not as needed. Bastiaens from the communications team mentioned that while the project was fun and creative, it doesn’t have the same impact today.
What new strategies will Antwerp Police implement after ending their creative speed camera tweets?
After ten years of mixing traffic safety with humour, the police realized they needed new ways to connect with the public. Many fans enjoyed the Antwerp police’s funny tweets, especially on “Caps Lock Day.” Bastiaens said that people who liked using all caps felt a connection when tagged. The police are sad to end these tweets, as they were a big part of their identity. They plan to find new ways to connect with the public.
Since 2013, the Antwerp police have been tweeting daily updates about where speed cameras are set up in the city. These tweets are known for being creative and often use fun rhymes and playful phrases. The team behind this effort mixes funny lines with straightforward facts to catch people’s attention. Their goal was to raise awareness about traffic safety while making it enjoyable for everyone. These tweets have become a well-known part of how the police engage with the community to promote safer driving.
