Does Lowe’s support Israel? Business focus vs. political involvement

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Credit: REUTERS/Robert Galbraith

Although there is no publicly announced policy and no corporate statement of support or opposition to Israel, the home improvement store business Lowe’s does not happen to have any kind of support or opposition to Israel. As reported to date, Lowe’s has yet to contribute publicly to Israel in terms of sponsorship, donations, or partnering like other competitor brands to the geopolitical problem, and it has never taken any political stand concerning the Israel-Palestine conflict

As opposed to foreign policy, corporate focus appears to be on business operations and community assistance, as well as social activities, which are points that Lowe emphasizes. As an example, Lowe’s is spending considerable funds on national nonprofit organizations, including disaster aid in the US, skilled trades development, and safe and affordable housing. Rather than pertaining to dealing with global political challenges, these charity activities are aimed at fostering social welfare and societal growth.

History of Lowe’s

Lowe’s started as a small hardware and general merchandise store in North Wilkesboro, North Carolina, in 1921, by Lucius Smith Lowe. His father, Lucius Lowe, died in 1940, and the company was inherited by his son Jim Lowe. In 1943, Jim Lowe made his brother-in-law, H. Carl Buchan, a partner in the business. In the 1940s and 1950s, Lowe changed its direction entirely to building products and hardware and, exclusively during the tenure of Buchan, anticipated the post-World War II period of construction boom. Buchan acquired the business after purchasing it from Jim Lowe and expanded the business in terms of location throughout North Carolina to make it a regional chain. 

The money was used to grow the business faster after it became incorporated in 1949 and undertook its initial offering in 1961. In 1960, having 15 stores, the company made 1 billion dollars in sales in 1979 and traded at the New York Stock Exchange. To provide service to professional contractors as well as the growing homeowner market doing it themselves (DIY), the business model was altered. Throughout the 1980s and after, Lowe’s expanded the size of its stores, the availability of its products, and its geographic coverage within North America. While continuing to build omnichannel retail capabilities in recent years, it opened its first locations in Canada in 2007 and Mexico in 2010.

How has Lowe’s made progress in the past?

A combination of strategic leadership, adaptation to market trends, and the growth of products and stores over the 20th and 21st centuries allowed Lowe’s to turn into a home improvement giant, which it was in the 20th century. To successfully compete and expand its market share, Lowe’s is continuously innovative by means of omnichannel retail functionality and the Total Home Strategy, which was introduced circa 2020, concentrating on client foundation, efficiency of operations, and media variety of products. To achieve the current result of Lowe’s becoming one of the largest home improvement retailers in North America with more than 1700 stores today, the transformation entailed a visionary leadership that anticipated the boom of the housing markets, shifting the company intent on selling general hardware to home improvement, taking advantage of the existing do-it-yourself phenomena, expanding the size of the store and its merchandise, issuing some public shares to have an infusion of capital, and the modernization of the retail business techniques.

What role did store size and layout changes play in Lowe’s expansion success?

Lowe’s has consultants to transform its store configuration to resemble a supermarket rather than a basic warehouse dealing with hardware. An example would be to attract customers into the store and make them go across the sections, such as interior decoration, till they reach the back end of the hardware products; they arrange items that are seasonal and eye-catching, such as lawnmowers, near the doorway. This marketing strategy sought to associate with the consumers in terms that would encourage product sales and increase revenues.

However, by 1988, Lowe’s had started experimenting, opening more expansive markets (about 60,000 square feet) to respond to the challenge of its much bigger stores (about 105,000 square feet), categorized as the big-box stores established by its competitor, the Home Depot. This process of moving to larger warehouse-style stores gradually, in time, averaged 45,000 sq ft by 1991 and 75,000+ sq ft by the mid-90s. Due to this big-box store format, Lowe was able to compete based on economies of scale, a more pleasant shopping experience, and a wider range of products to select from. The corporation had strategically introduced new and competition-friendly stores across the country, with the average size of the stores increasing at least twofold between 1991 and 1996. 

This resulted in a considerable increase in Lowe’s sales as well as profits, as the net sales leaped to 8.6 billion dollars in 1996, and the net profits also followed suit. Besides size, Lowe’s also modifies the design of its stores to attract more customers, including women. New items stocked in the store, including cleaning goods, outdoor decoration, and home organization, were introduced in the 1990s to make the store more friendly and environmentally sound to prospective shoppers. Through this transformation, Lowe’s became able to differentiate itself amongst the competitors and thus attract customers who might otherwise not have felt comfortable in regular hardware stores that mainly attract men and professionals.

How does Israel relate to Lowe’s?

Politically, in business operations, Lowe and Israel are not known to have such a specific or direct association with each other. Being a home improvement retailer mostly situated in the United States, the greatest number of Lowe’s operations and stores are in the United States and North America. Its considerable investments, operations, or political support towards Israel are not published.

Lowe’s business history and operations have no overt linkages or affiliations with Israel, and this is also absent in the information concerning its political tendencies towards Israel. The company incurs minimal international political controversy, including the Israeli matter, and maintains its major business and social targets within North America.

Lowe does not have any identifiable locations or significant business processes in the Middle East or any other Israeli war zone, and as such, it would be out of its market reach, considering that its market strategies can only reach the areas that are directly affected by the Israeli conflicts. Rather, the firm is primarily located in the United States, Canada, and Mexico. 

No evidence has been readily made on whether Lowe operates stores or engages in market activity in Israel, Gaza, and other countries where the Israel-Hamas conflict has a strong impact.

The most famous brands working in the ME and Israel, brands such as McDonald’s, Starbucks, and several financial and technology firms with interests or employees in the region, appear in most publications dealing with American and international companies affected by the Israel-Hamas conflict, yet Lowe does not appear. 

Conclusion

Lowe’s has no known company policy, commercial affiliations, or public political positions that expressly support or oppose Israel. The organization stays impartial and concentrates on domestic business and community projects in North America. The main countries in which Lowe’s operates are the US, Canada, and Mexico. 

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Brussels Morning is a daily online newspaper based in Belgium. BM publishes unique and independent coverage on international and European affairs. With a Europe-wide perspective, BM covers policies and politics of the EU, significant Member State developments, and looks at the international agenda with a European perspective.
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