In a world marked by growing conflict, disinformation and fragmentation, Europe “needs more dialogue, not less.”
That was the key message from speakers at the 2026 European Public Diplomacy Days event in Brussels.
Bringing together representatives from EU institutions, civil society, academia and international organisations, the event explored how public diplomacy can help rebuild trust and strengthen cooperation at a time when societies face mounting political, economic, geopolitical and digital challenges.
EESC president Seamus Boland said that public diplomacy has become a strategic necessity in an increasingly divided world.
He said,”The answer to fragmentation cannot be isolation. It must be stronger cooperation, greater dialogue and renewed trust. By building trust, fostering dialogue and strengthening people-to-people connections, public diplomacy helps bridge divides and creates the foundations for effective international cooperation.”
Boland noted that today’s global challenges, ranging from poverty and migration to climate change, public health and digital transformation, are increasingly interconnected and cannot be solved by countries acting alone.
He emphasised the important role of organised civil society in building understanding between people, communities and institutions, and ensuring that cooperation remains possible even in times of tension.
Drawing on his recent visit to China for the 21st EU-China Civil Society Roundtable, Boland highlighted the importance of maintaining channels of dialogue, even where differences exist.
He also stressed that civil society organisations are often the first to identify emerging challenges and the last to abandon communities in times of crisis, making them indispensable partners in addressing shared global concerns.
Health, peace and global solidarity
The EESC-led session, Civil society, health and peace: together for global solidarity, explored how health can serve as a powerful tool of public diplomacy, bringing together communities, professionals and institutions across borders.
Participants examined how cooperation in areas such as healthcare, disease prevention, health literacy and crisis preparedness can strengthen trust between societies and support broader international cooperation.
Discussions highlighted the fact that health is not merely a policy area but also an important platform for dialogue, solidarity and peacebuilding.
EESC secretary-general Isabelle Le Galo Flores emphasised the wider significance of health diplomacy, saying, “Health is more than a social policy. It is a foundation of trust.
“There can be no lasting peace without healthy societies, no health without dignity and inclusion, and no sustainable progress without active citizens and a vibrant civil society.”
Professor Ilona Kickbusch, from the Global Health Centre, Graduate Institute in Geneva, underlined the importance of trust in global health governance.
She said that trust is the foundation of effective health cooperation. Without transparency, credible evidence and ethical leadership, it is much harder to respond collectively to crises that transcend borders.
Participants heard that recent global health emergencies demonstrated the importance of reliable information, strong public institutions and international collaboration.
At the same time, growing levels of misinformation and disinformation continue to undermine confidence in institutions and weaken societies’ ability to respond effectively to common challenges.
Discussions also highlighted the essential contribution of civil society organisations, patient groups, employers, trade unions and healthcare professionals in strengthening health systems, combating disinformation and ensuring that policies reflect people’s real needs.
Head of strategy and policy, Dr Rispah Walumbe from Amref Health Africa, called for communities to be involved from the very beginning of policymaking.
She said that community voices must help shape the agenda from the outset, particularly the voices of those most at risk of being left behind.
Speakers repeatedly stressed that policies are most effective when they are developed with people rather than for people. Meaningful participation by civil society can help ensure that decisions are more inclusive, responsive and better aligned with realities on the ground.
Across the EPDD discussions, a clear consensus emerged: rebuilding trust in an increasingly fragmented world requires strong partnerships between institutions, citizens and organised civil society.
Three priorities stood out: strengthening civil society’s role in decision-making, investing in health literacy and information integrity, and placing equity, inclusion and human dignity at the centre of public policy.
Participants agreed that public diplomacy is ultimately about people.
