EU court rejects Ukraine’s trademark bid for war slogan

Simona Mazzeo
Credit: Evgeniy Maloletka/Copyright 2024 The AP

Brussels (Brussels Morning Newspaper) – The EU’s General Court has rejected Ukraine’s border guard force’s attempt to trademark the wartime slogan “Russian warship, go f*** yourself” considering it a political slogan.

The European Union General Court delivered a verdict averting Ukraine’s border guard from trademarking the famous wartime term “Russian warship, go f*** yourself” labelling it a political slogan rather than a commercial one. 

How did the snake island phrase become a symbol of resistance?

This phrase developed during the early days of Russia’s invasion of Ukraine. Ukrainian defences on Snake Island, upon being instructed to surrender by the Russian Black Sea Fleet flagship Moskva, notoriously replied with a defiant retort, which quickly evolved into a national symbol of resistance. Despite its widespread usage on merchandise and as a morale advocate, the court reasoned that a trademark must demonstrate the origin of goods or services rather than convey a political message. 

The judge’s ruling supports a decision by the EU Intellectual Property Office, which is responsible for documenting EU-wide trademarks. It’s one of a broad range of intellectual property rulings offered by the EU court – including one, also issued today, which declined to allow a trademark for the famous blue-and-yellow oval stickers placed on Chiquita bananas, which judges expressed were too generic to merit legal protection.

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Simona Mazzeo is a journalist at Brussels Morning News. She is covering European Parliament, European Council, European Commission & Italy News. She is a law graduate and lawyer residing in Agropoli, has carved out a multifaceted career dedicated to justice and social advocacy. She actively serves as a delegated councilor for the Equal Opportunities Committee of the Bar Association of Vallo della Lucania, championing fair and equal representation within the legal system. Recognized for her expertise and empathy, Simona is qualified for registration in the list of Special Curators of minors in civil and criminal matters at the Court of Vallo della Lucania, ensuring the rights and interests of vulnerable children are protected throughout legal proceedings. Beyond her legal practice, Simona demonstrates a strong commitment to social causes. She is a founding member of the Free Lawyer Movement, a non-profit organization dedicated to providing legal assistance to those who cannot afford it. Additionally, she leverages her knowledge and passion for social justice as a non-professional journalist, contributing insightful and informative pieces on relevant legal and societal issues. Through her diverse endeavors, Simona Mazzeo exemplifies dedication to legal excellence, social responsibility, and a fervent belief in equal access to justice for all.
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