EU court rejects Ukraine’s trademark bid for war slogan

Simona Mazzeo

Credit: Evgeniy Maloletka/Copyright 2024 The AP

Brussels (Brussels Morning Newspaper) – The EU’s General Court has rejected Ukraine’s border guard force’s attempt to trademark the wartime slogan “Russian warship, go f*** yourself” considering it a political slogan.

The European Union General Court delivered a verdict averting Ukraine’s border guard from trademarking the famous wartime term “Russian warship, go f*** yourself” labelling it a political slogan rather than a commercial one. 

How did the snake island phrase become a symbol of resistance?

This phrase developed during the early days of Russia’s invasion of Ukraine. Ukrainian defences on Snake Island, upon being instructed to surrender by the Russian Black Sea Fleet flagship Moskva, notoriously replied with a defiant retort, which quickly evolved into a national symbol of resistance. Despite its widespread usage on merchandise and as a morale advocate, the court reasoned that a trademark must demonstrate the origin of goods or services rather than convey a political message. 

The judge’s ruling supports a decision by the EU Intellectual Property Office, which is responsible for documenting EU-wide trademarks. It’s one of a broad range of intellectual property rulings offered by the EU court – including one, also issued today, which declined to allow a trademark for the famous blue-and-yellow oval stickers placed on Chiquita bananas, which judges expressed were too generic to merit legal protection.

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Simona Mazzeo is a journalist and legal professional with a strong focus on European affairs, justice, and social advocacy. A law graduate and practicing lawyer based in Agropoli, she has built a versatile career that bridges journalism, law, and community service.Simona serves as a delegated councilor for the Equal Opportunities Committee of the Bar Association of Vallo della Lucania, where she promotes fairness and equal representation within the legal system. She is also qualified for registration in the list of Special Curators of minors in civil and criminal matters at the Court of Vallo della Lucania, ensuring that the rights of vulnerable children are safeguarded throughout legal proceedings.In addition to her legal practice, Simona is a founding member of the Free Lawyer Movement, a non-profit organization providing legal aid to those unable to afford representation. As a journalist, she contributes insightful analyses and reports on European institutions, Italian affairs, and pressing social issues, combining her legal expertise with a passion for truth and justice.Through her work in both law and media, Simona Mazzeo continues to advocate for equality, transparency, and access to justice for all.
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