Available concrete and reliable evidence from existing sources does not show that Crocs overtly supports the state of Israel, either militarily or politically. In the search results, Crocs has no public statements, sponsorships, or commercial acativities related to the support of the state or the military of Israel.
Most material concerning companies supporting or boycotting Israel pertains to larger international corporations that are either involved in military, technological, or commercial activity with Israel or its settlements. Those are the companies like Hewlett-Packard, Dell Technologies, and others; however, Crocs is not a common brand spotted or associated with these incidents. Crocs is not known to keep its politics aside or the Israeli-related issues, but rather the social responsibility initiatives, including the partnerships created to raise gender justice and youth empowerment. Consequently, there is no reasonable evidence that Crocs, as there are some other companies, is actively marketing in Israel to invoke boycott campaigns or political uproar as of 2025.
History of Crocs
Crocs is a popular footwear brand developed by three friends in Colorado, Scott Seamans, Lyndon Hanson, also known as Duke, and George Boedecker Jr., in the year 2002. The design of the special and lightweight boating-style clogs, which were first designed by Andrew Reddyhoff of Foam Creations, Inc., inspired them. The three perceived its usefulness as an easy-wearing, comfortable shoe that could even be used as a boating shoe, and when one would like to be outdoors in some activity. Their first displayed model, The Beach, debuted at the boat trade show in Fort Lauderdale, Florida, in the year 2002.
However, interestingly, the shoe is strange in appearance, but the first 200 pairs were sold instantaneously, hence showing a high demand in the market. Among the key aspects that have contributed to the success of Crocs is the exclusive nature of the proprietary foam resin product referred to as Croslite, which has been used to give the shoes the desired properties of waterproof, lightweight, and comfortable features. The content is influential to the worthiness and attractiveness of the brand to the consumers. It had a successful beginning, and the business expanded within a short period.
Crocs can expand internationally because in 2006, it got an initial public offering (IPO) on the NASDAQ, raising more than 200 million dollars. In the same year, they introduced another revenue stream by acquiring Jibbitz. Nevertheless, initially, Crocs was successful; however, due to overexpansion and the global recession, Crocs had to restructure in 2008-2009.
How did this brand invent its name, Crocs?
This was well-suited considering that initially Crocs were developed as non-slip, easy-wear, and light-conducting boat shoes that fit well both in dry conditions and amid wet conditions. Since the shoes were designed to be both adaptive and versatile, like the crocodiles, the founders opted to name them after the animal, as Crocs. The characteristics of the shoe, which were cavalier, dry, and fit in any environment, reflected the easy mobility of the crocodile on land and in water. This association was also enhanced by asserting that the design of the shoe to look wide-mouthed was similar to how the snout of a crocodile would look. Consequently, the name Crocs was a catchy and fitting brand name that was quite inspired by characteristics of the crocodiles, which not only captures the look of the shoes but also their functionality.
Relationship between Crocs and Israel
Crocs and Israel maintain mostly marketing-based and commercial relations. Formerly, Crocs has experienced significant market success in Israel since the 2000s, where it is a recognized footwear brand. Israel became one of the biggest markets for Crocs, where the company had launched many stores and at one time had nearly 60 stores around the country. The brand has since returned to Israel after going through rising and falling fortunes in various parts of the world, and new stores are being opened in towns like Tel Aviv, Dizengoff Center, and Seven Stars Mall in Eilat. Fashion in the younger generations and collaborations with established designers and celebrities have made Crocs more popular in Israel.
The New Cinema Company (Tmmuz) is a company that imports and distributes the Crocs brand in Israel, owned by film distributor Amos Horowitz, who controls some international brands of shoes in Israel. Crocs are perceived in Israel as a comfortable, fashionable, durable shoe and are especially returning to the popularity of Generation Z customers due to social media and celebrity trends. Other than these business ties, there is no evidence of any political or government relations of Crocs with Israel. It is not supported by any political support, sponsorship, or special relation, but by a connection between a multinational footwear company and a major, complementary Israeli footwear consumer market and importer.
Why is Crocs experiencing a resurgence in Israel now?
The main factor contributing to the current renaissance of Crocs in Israel is the intentional move to reopen stores by the brand and regain interest in the brand by the consumer, especially younger generations. This is the turnaround that is caused by several factors:
- Comfort during and after COVID-19: Crocs rose to fame as a comfortable house shoe for people who were spending the majority of their time during lockdown measures of the pandemic, and this increased sales in Israel and other countries as well.
- Fashion revival via social media and endorsements: Younger buyers, such as younger Generation Z, rediscovered Crocs on social media platforms such as TikTok. The endorsement of the celebrities Tab Malone and Justin Bieber enables the brand to reclaim its coolness and attractiveness.
- Consistent reissues and available limited edition collaborations: The most recent effortless collaborations with pop-culture marks, stylists, and companies such as Levi’s and Balenciaga have brought in renewed intrigue. There is also the source that Crocs continually introduces Jibbitz charms and limited editions, which allow the person to be unique and customize.
- Restoration of exclusive shops: Crocs, once imported by the New Cinema Company (Tammuz) in Israel, has also reopened Crocs shops in popular malls such as Dizengoff Center, Tel Aviv, and Seven Stars Mall, Eilat, after a rebranding campaign.
- Demand and market history: Israel has been a large foreign market for Crocs for a long time. The new trend and demand have made Crocs rebuild, increasing its physical footprint after a decline and rebranding of stores in the past years.
- Awareness of eco-friendly living: Consumers are interested in environmental protection, so the attractiveness of Crocs is due to the fact that they are recyclable and durable, and their carbon footprint is small.
- Superior product and increased pricing policy: Crocs in Israel are generally more expensive in comparison with some other countries, and this has shown an interest in superior products and fashion-oriented customers.
How about the Israeli celebrity culture in Crocs’ local revival?
There is a strong influence of Israeli celebrity culture on the local revival of Crocs, similarly to the worldwide resurgence of this brand being driven by celebrity power. Generally, how it works, social media presence and celebrity endorsements make the brand more likable to its consumers, which is evident despite the lack of a clear list of Israeli celebrities who advocate Crocs, especially among younger customers and Generation Z, who are eager to follow trends established by celebrities.
Celebrity culture transforms Crocs, an otherwise practical shoe, into fashionable footwear, carrying a cool quotient with it. Celebrity endorsements by household names (including but not limited to Nicky Minaj and Justin Bieber) effectively made possible the comeback of Crocs in overseas markets, in large part. Crocs similarly popularized limited-edition fashion collaborations with well-known individuals (influencers and designers), an undertaking that has continued to contribute to its success.
Conclusion
Crocs have been gaining popularity in Israel among younger generations who have joined the trend and embraced the wearing of Crocs due to social media trends and celebrity-based style decisions. Fitting the global trend of the revival due to celebrity promotion and internet popularity, the celebrity-driven trend makes the local consumers understand Crocs as something more than comfortable footwear; more to the point, a fashion statement and means of self-expression.
