Vilvoorde (The Brussels Morning Newspaper): Starting August 9 heavy trucks over 3.5 tons will be banned from using the Vilvoorde viaduct on weekends. A campaign using bright orange ads on trucks and fuel nozzles informs drivers about this ban ensuring clear communication across multiple languages.
The campaign uses big orange areas on trucks to tell truck drivers about a new ban on certain roads. The colors look like those used in roadwork signs so they stand out a lot. The ban is for heavy transport and starts on August 9. Marin Struyf from Werkvennootschap says they’re telling truck drivers about the ban through other truck drivers. By using the bright colors on trucks they’re making sure drivers know about the upcoming changes. The roadwork colors and signs they’re using help drivers remember the message better.
How will bright orange ads inform truck drivers about the new ban?
The campaign wants truck drivers to see the new road transport ban by putting big attention-grabbing ads on trucks. The ads have bright orange areas like roadwork signs to catch drivers’ eyes. They hope drivers notice these ads while driving or parked. Marin Struyf from Werkvennootschap says they’re doing this because the transport sector asked for it. They wanted a clear way to tell drivers about the ban. Using lots of visuals the campaign aims to reach drivers in different countries as the trucks with these ads move around.
They’re not just using ads on trucks they’re also putting them on fuel nozzles at petrol stations near the affected viaduct. This way truck drivers see the ban information while refueling. They gave information packs to transport groups who will share it with their members. These packs come in 30 plus languages so all truck drivers can understand the ban details no matter what language they speak.
Starting August 9 new rules will be in place for the Vilvoorde viaduct to make welding work safer. Trucks over 3.5 tons can’t use the viaduct on weekends when going on the inner ring road towards Zaventem. These rules are to make sure welding on the viaduct is safe. Only heavy trucks are affected so lighter vehicles can still use the viaduct. This way traffic flow is less disrupted and safety during maintenance work is the top priority.
