Tienen (The Bressels Morning Newspaper): In Flemish Brabant with 7,865 job openings VDAB is organizing a music festival to attract job seekers.This innovative approach aims to connect candidates with job opportunities in a fun and engaging way moving away from traditional job fairs.
In Flemish Brabant last month there were 7,865 job openings showing a big problem in finding the right people for the jobs. Johan Viaene from VDAB Flemish Brabant called it a “bottleneck economy,” meaning it’s hard to match job openings with the right candidates. To help with the job problem VDAB Flemish Brabant is trying a cool idea. They’re using music to get people interested in jobs by organizing a festival. The festival will help bring people to the job market and show them available positions. The festival is like a fun way to show off job options. It’s different and hoping to catch the interest of people who may not look for jobs in the usual places. VDAB wants to make job hunting more interesting by mixing a music festival with job opportunities.
How is VDAB using music festivals to connect job seekers with opportunities?
Johan Viaene from VDAB Flemish Brabant thinks joining a festival is a great way to link people to jobs. He says using a festival for hiring is smart because it gets all kinds of people interested due to the love for music and events. The festival is a fun place to learn about jobs in a relaxed way. It’s different from the usual job search methods that may not attract as many people. By mixing job information with a popular event like a festival VDAB hopes to reach those not actively looking for jobs or who might not like typical job fairs. Viaene’s plan is to use the festival to make jobs easier to find and more interesting aiming to fill the many job openings by getting potential candidates involved in a fresh and enjoyable manner.
At Suikerrock in Tense Suikerraffinaderij on August 2, 3, and 4, job seekers will help with festival tasks like setting up fences, VIP areas, banners, drinks distribution, access control and parking. They’ll also get training on attitude teamwork and completing tasks. They can enjoy the performances in between. Before and after the festival they’ll have training on job applications and visit local companies including festival sponsors.
“The time of job fairs and information sessions is over, this appeals to people”
Johan Viaene, director of VDAB Flemish Brabant
