Leuven (The Brussels Morning Newspaper): Jokke Van Langendonck, a Leuven singer, created a song using locals’ favorite words. A paper company’s “Crazy about Writing” campaign promotes literacy and celebrates language in the community.
Onas “Jokke” Van Langendonck, a singer from Leuven, started a fun project that got a lot of attention. He began his song with the words, “Crazy about writing, so crazy about writing, I string all the letters together.” To make the song, he went out into the streets of Leuven and asked people for their favorite words, which he then put together in his lyrics.
How is Joke Van Langendonck’s ‘Crazy about Writing’ project promoting community engagement and literacy in Leuven?
It has been said that the song he created is lively and poetic, and he plays it all day at Leuven station. This busy spot lets commuters, travelers, and locals enjoy his artwork, making their daily trips more enjoyable. Through this project, Van Langendonck shares his musical talent and connects with the people of Leuven in a personal way.
A paper company has launched an engaging campaign featuring a large sign that says “Crazy about writing,” inviting people to write their favorite words on it. This interactive display not only creates a lively piece of art that reflects the community’s love for language but also aims to raise awareness about a serious issue. They mentioned that 15% of adults in the country struggle with reading and writing. By encouraging participation, the campaign highlights the importance of literacy and sparks discussions about why reading and writing skills matter, all while celebrating the beauty of language.
Language is really important to Joke. He says, “I work a lot with language. I tell stories through my music and on social media. Everyone needs to share their story, so it’s important to express yourself with words.” But sometimes he finds it hard too: “Dutch is my first language, but sometimes I get letters that I don’t understand. It must be even harder for those who don’t speak Dutch as their first language. That’s why it’s important to be part of society,” he says.
