DHL Logistics, Sponsorships and Incidents

Editorial Team
Credit: flickr

DHL is a German logistics business headquartered in Bonn, Germany. It offers courier, package delivery and express mail service, providing over 1.7 billion parcels per year.  A subsidiary of the German logistics company DHL Group, its express mail service DHL Express is one of the business leaders for parcel services in Europe. DHL Express is Germany’s leading international courier and parcel service. DHL also conducts a separate parcel service hitting the German consumer market in conjunction with Deutsche Post. 

Overview of DHL and Its Global Logistics Operations

The firm DHL itself was established in San Francisco, United States in 1969 and extended its service throughout the globe by the late 1970s. DHL is an initialism of Dalsey, Hillblom and Lynn, the surnames of the initial company’s creators. The business was primarily interested in offshore and intercontinental operations, but the success of FedEx started DHL’s own domestic (intra-US) expansion beginning in 1983. In 1998, Deutsche Post started to acquire shares in DHL. 

It acquired a controlling interest in 2001 and received all outstanding shares by December 2002. The firm then absorbed DHL into its Express division, while extending the use of the DHL brand to other Deutsche Post branches, business units, and subsidiaries. Today, DHL Express transfers its DHL brand with company units such as DHL Global Forwarding and DHL Supply Chain. It achieved a foothold in the United States when it obtained Airborne Express in 2003.

DHL’s Sponsorship and Partnerships in Various Industries

For many years, DHL was the immediate sponsor of the Penske Racing Porsche RS Spyder Le Mans Prototypes in the International Motor Sports Association American Le Mans Series. The company has also sponsored Ryan Hunter-Reay’s #28 IndyCar Series automobile for Andretti Autosport since 2011. DHL was the major title sponsor of the Jordan Formula One group in 2002. Manchester United Football Club reported them as their foremost training kit sponsor in August 2011, settling to a four-year deal with DHL noted to be worth £40 million; it is considered to be the first model of training kit sponsorship in English football. 

South African Western Cape Rugby Union teams Western Province and Stormers have been sponsored by DHL since 2011. In 2014, the firm sponsored, IMG Fashion, and DHL Exported, which strived to assist designers who are already thriving locally to gain momentum internationally. Extending its sponsorship to various cultural industries, in 2014 DHL was inscribed as the official logistics associate for Cirque du Soleil. 

DHL also acted as the primary sponsor of the Italian volleyball club Modena Volley, surrounding the whole men’s SuperLega Italian championship and the CEV Champions League. DHL Express also came on the panel for the five-time Indian Premier League (IPL) champions Mumbai Indians as a major Sponsor and Official Logistics ally in 2021.

What are the major Accidents and incidents involving DHL?

The Most Recent Incident: DHL Plane Crash Near Vilnius

On 25 November 2024, Swiftair Flight 5960, a Boeing 737-476F, hit a house near Vilnius Airport in Vilnius, Lithuania. Out of the four persons onboard, one died while two others were injured. The aircraft bounced on the ground for several hundred meters before striking a residential home. According to local authorities, one staff member was killed and three others on board the flight, including the pilot, survived the collision, along with 12 people in the house who were also safely evacuated.

How Are Authorities Investigating the 2024 DHL Swiftair Flight 5960 Crash?

Questioned whether the crash was the outcome of hybrid warfare, German Chancellor Olaf Scholz responded: “We are looking at this closely, we can’t say at the moment, but it could be so – there are very many bad forms of hybrid warfare that we are seeing in Germany.” Scholz said the cause of the crash “needs to be investigated closely. But we won’t accuse until we can prove it.”

His remarks follow comparable remarks by Foreign Minister Annalena Baerbock who said: “The fact that we, together with our Lithuanian and Spanish partners, must now seriously ask ourselves whether this was an accident (or) another hybrid incident shows what volatile times we are currently living in, even in the centre of Europe.” Baerbock contended that several recent happenings fit Russia’s pattern of “destabilization and division,” noting that “thousands of propaganda bots, disrupted GPS signals or even a data cable in the Baltic Sea that is cut – those cannot all be coincidences at the same time.”

Incident of  Explosions and Suspicious Devices at DHL Hubs

In another event in July 2023, a device exploded at DHL logistics hubs in Leipzig, Germany, and Birmingham, UK. The machines, which were reportedly electric massagers infused with a magnesium-based explosive substance, were sent to the UK from Lithuania and seemed to have been a test run to figure out how to get such incendiary machines aboard planes bound for North America.

Who was Behind the Explosive Devices Targeting DHL?

Explosive devices that torched in Germany and the United Kingdom in July were part of a secret Russian operation that sought to start fires aboard cargo and passenger flights leading to the US and Canada, the Wall Street Journal (WSJ) reported. CNN also noted that in July Russia had been immersed in a “bold” sabotage operation across NATO’s member nations for more than six months, targeting the supply lines of ammunition for Ukraine and the decision-makers behind it, according to a senior NATO official.

A History of DHL-Related Accidents and Incidents

In 2002, Bashkirian Airlines Flight 2937, a Tupolev Tu-154 passenger jet, crashed with DHL Flight 611, a Boeing 757-200 freight jet at 35,000 ft (11,000 m) over Überlingen, Germany. All 69 individuals on board the Bashkiran flight and the two pilots of DHL were died.

The DHL shootdown happened in Baghdad on 22 November 2003 wherein Iraqi rebels fired an SA-7 “Grail” surface-to-air missile at a European Air Transport Airbus A300 working on behalf of DHL. The aircraft took off from Baghdad airport whereupon the rocket struck the left wing, incapacitating all three hydraulic systems and putting the wing on fire. The aircraft started a dangerous phugoid but the staff managed to land safely at the airport, despite only being able to handle the aircraft by modifying the motor thrust.

In October 2008, two DHL Express Middle East senior leaders, David Giles and Jason Bresler, were killed in Kabul by one of their Afghan workers; they received military awards from the U.S. military, the first of such kind in Afghanistan.

On 18 March 2010, a DHL Antonov An-26 aircraft pushed an emergency dock on the frozen Lake Ülemiste, near Lennart Meri Tallinn Airport. Initial reports revealed problems with the landing gear and one of the engines. The flight was served by Exin on behalf of DHL. The aircraft affected was SP-FDO and the flight left from Helsinki Airport. One of the six crew members was wounded.

On 13 February 2021, the freight door of DHL Flight 126, Boeing 757-200 freighter G-DHKZ, extended at an altitude of around 5,300 ft (1,600 m) after the aircraft left from Leipzig/Halle Airport. Airframe components fell on the grounds of a power plant around 10 nmi (12 mi; 19 km) from the airport, but no cargo failed, and the flight crew was able to return to Leipzig/Halle with no damages. The incident is under probe.

On 7 April 2022, DHL de Guatemala Flight 7216, a Boeing 757-27A (PCF), crash-landed in San Jose, Costa Rica after endeavouring an emergency landing due to a hydraulic collapse. Both crew members endured without injuries.

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Brussels Morning is a daily online newspaper based in Belgium. BM publishes unique and independent coverage on international and European affairs. With a Europe-wide perspective, BM covers policies and politics of the EU, significant Member State developments, and looks at the international agenda with a European perspective.
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