Bruges (Brussels Morning Newspaper): November has become one of Bruges’ busiest months because of the Wintergloed festival, which runs from November 22 to January 5. This festival attracts many tourists and helps local shops and restaurants. Tour operators promote it, making Bruges a popular place to visit annually.
According to Philippe Le Loup from the Bruges Trade Centre, November has changed from a quiet month to one of the busiest times in Bruges over the past 20 to 30 years. This change is mainly because of Wintergloed, the city’s winter light festival, which attracts many tourists. A few weeks ago, there were fewer visitors, but now the festival has brought in many people, showing how popular winter tourism in Bruges has become.
How are tour operators boosting tourism in Bruges during the Wintergloed festival?
Tour operators have played an important role in bringing more tourists to Bruges in November by promoting Wintergloed. This year, they have focused on the festival in their travel packages and marketing. As a result, Wintergloed has not only increased the number of visitors this month but has also helped change the view of Bruges as a place to visit all year round, rather than just in the summer or spring.
Wintergloed has attracted a mix of locals and tourists to Bruges. A spokesperson said, “This is a great time for local businesses and restaurants, as most visitors also shop and eat out. We organize this for them, although only a few stay at the jenever bar.” The festival will continue until January 5 next year.
