Bruges trains staff for kindness: 3,000 dementia patients supported by Alderman Marchal

Sarhan Basem
Credit: Koen Theuns

Bruges (Brussels Morning Newspaper): Bruges, aiming to be dementia-friendly, created training videos for hospitality staff, emphasizing respectful interactions. Alderman Pieter Marchal highlights the importance of small changes for the 3.000 residents with dementia.

The city of Bruges has made short, 1-minute training videos to help catering staff serve customers with dementia in a kind and respectful way. One video shows a man trying to pay a 3.50 euro bill but mistakenly giving three 50 euro notes. The waiter notices the mistake and politely takes one 50-euro note, saying, “I’ll be right back with your change.” This helps avoid embarrassing the customer while making sure the payment is correct. The video highlights the importance of treating customers with dignity in sensitive situations.

How is Bruges supporting dementia-friendly training for hospitality staff?

In another video, a customer gets lost while looking for the restroom. The waiter notices and quietly helps by guiding the customer in the right direction without making it obvious. This shows how important it is to use body language and clear words to assist customers with dementia. The training videos aim to teach staff how to create a friendly and supportive place for all guests, encouraging kindness and understanding in the hospitality industry.

Bruges is working to become a dementia-friendly city, especially in restaurants and cafes. Alderman Pieter Marchal says visits can be tough for people with dementia, so they created training videos to help staff understand how to support these customers. Small changes can make a big difference without much extra effort. There are about 3,000 people with dementia in Bruges now, and that number is expected to rise.

About Us

Brussels Morning is a daily online newspaper based in Belgium. BM publishes unique and independent coverage on international and European affairs. With a Europe-wide perspective, BM covers policies and politics of the EU, significant Member State developments, and looks at the international agenda with a European perspective.
Share This Article
Follow:
Sarhan Basem is Brussels Morning's Senior Correspondent to the European Parliament. With a Bachelor's degree in English Literature, Sarhan brings a unique blend of linguistic finesse and analytical prowess to his reporting. Specializing in foreign affairs, human rights, civil liberties, and security issues, he delves deep into the intricacies of global politics to provide insightful commentary and in-depth coverage. Beyond the world of journalism, Sarhan is an avid traveler, exploring new cultures and cuisines, and enjoys unwinding with a good book or indulging in outdoor adventures whenever possible.
The Brussels Morning Newspaper Logo

Subscribe for Latest Updates