Print Magazine
Brussels Morning Newspaper
Friday, March 24, 2023
No Result
View All Result
  • Home
    • About Us
  • EU institutions
    • Commission
    • Parliament
    • Council
  • Europe
  • World
  • Economy
  • Culture and Society
  • In Depth
    • Ambassador’s Corner
    • The American Angle
    • Sustainable Perspective
    • Europe With Transparency
    • Place de la Bourse
    • The Macro-Economist
    • Southeast Europe
Brussels Morning Newspaper
  • Home
    • About Us
  • EU institutions
    • Commission
    • Parliament
    • Council
  • Europe
  • World
  • Economy
  • Culture and Society
  • In Depth
    • Ambassador’s Corner
    • The American Angle
    • Sustainable Perspective
    • Europe With Transparency
    • Place de la Bourse
    • The Macro-Economist
    • Southeast Europe
Brussels Morning Newspaper
No Result
View All Result
Home Our pick

EU launches major antitrust probe of Google’s advertising business

Ivan Fischer by Ivan Fischer
23 June 2021
in Our pick
EU launches major antitrust probe of Google’s advertising business

Kyiv, Ukraine - December 10, 2020 : Google homepage on the screen under a magnifying glass. Google is world's most popular search engine

Share on FacebookShare on Twitter

Brussels (Brussels Morning) The European Commission has launched a formal antitrust probe into tech giant Google’s advertising business practices. It is charged with investigating whether the company breached EU market competition rules by favouring its own online display advertising technology services.

In an official statement, EC vice-president Margrethe Vestager said the Commission is concerned that Google has made it harder for rival online advertisers to compete. She noted that the probe will also examine the company’s policies about user tracking to ensure that they comply with fair competition regulations.

The overall investigation will focus on six key suspect practices to determine whether or not the tech giant forces clients to use Google’s DV360, Google Ads and Google Ad Manager; favours Google’s own ad exchange platform AdX; places restrictions on third party advertisers; plans to prohibit third party cookies in the Chrome browser; and, whether it plans to limit third party access to advertising identifier on the Android platform.

While the Commission noted that the investigation is a matter of priority, no deadlines have been set for when it should wrap up. Potentially, the probe could take months or years, depending on the volume of documentation that has to be reviewed, and on the level of cooperation that the company is prepared to offer.

The probe is similar to the antitrust investigation Google already faced in France, which focused on the same kind of complaints by the company’s competitors. Earlier this month, that investigation found the company culpable and Google was forced to reach a settlement with the French authorities, pledging to reform its global advertising practices, in addition to paying a 220-million euro fine.

As part of its settlement with the French antitrust watchdog, Google committed to open its Ad Manager services to provide fairer access to rivals, and to make it easier for publishers to use its advertising tools and available data. The first batch of changes is expected to be applied by the first quarter of 2022. However, the French settlement is unlikely to impact the EC probe, which could still levy a fine even if the company were to stop breaching regulations in the meantime.

Facebook Twitter Youtube LinkedIn

About Us

Brussels Morning is a daily online newspaper based in Belgium. BM publishes unique and independent coverage on international and European affairs. With a Europe-wide perspective, BM covers policies and politics of the EU, significant Member State developments, and looks at the international agenda with a European perspective.

Category

  • Ambassador’s Corner
  • Belgium News
  • Brussels
  • Commission
  • Council
  • Culture and Society
  • Diplomacy
  • Economy
  • EU Institutions
  • Europe
  • Europe With Transparency
  • Features
  • Health & Fitness
  • In Depth
  • Member States
  • Middle East Eye
  • Opinion
  • Our pick
  • Parliament
  • Place de la Bourse
  • Southeast Europe
  • Sustainable Perspective
  • The American Angle
  • The Macro-Economist
  • Uncategorised
  • US Elections
  • World

More info

  • About Us
  • Advertising
  • Cookies Policy
  • Contact Us
  • FAQ
  • Jobs

Brussels Morning Newspaper - All Rights Reserved © 2020

No Result
View All Result
  • Home
  • About Us
  • Brussels Bubble
    • Parliament
    • Commission
    • Council
  • Wider Europe
    • Member States
  • World
  • Business & Society
  • Europe With Transparency
  • Culture & Society
  • Policy Talks
    • Place de la Bourse
    • The Macro-Economist
    • Sustainable Perspective
    • Ambassador’s Corner
    • The American Angle
    • Southeast Europe
  • Print Magazine

Brussels Morning Newspaper - All Rights Reserved © 2020

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT