BRUSSELS (Brussels Morning) – Collect&Go, Colruyt Group’s online shopping service, has introduced its very first city concept, a collection point for cyclists and pedestrians. The Collect&Go walk-in is fully aimed at people who do their shopping by bike or on foot.
For the first time in Brussels
The first Collect&Go walk-in opened in Ixelles. The collection point is tailored to the city where people often do their shopping by bike or on foot. Customers can order via the app or website and have their groceries delivered afterwards at the new collection point ‘Ixelles Châtelain’ (Kastelenplein) to pick them up there on foot or by bicycle. You can also rent a cargo bike to transport larger groceries in an environmentally conscious way.
With the new concept, Collect&Go makes a wide range of 15,000 products accessible to city residents. The concept will be extensively tested in the coming months. “The existing Collect&Go collection points are now mainly located on the outskirts of the city and are more aimed at customers who come by car. With Collect&Go walk-in, we specifically target Brussels residents who do their shopping on foot, by bicycle or scooter. By establishing ourselves in the heart of Ixelles and making our collection point bicycle and pedestrian-friendly, we want to encourage these sustainable trips and thus contribute to more soft mobility in the capital”, explains Tom De Prater, responsible for Collect&Go.
General director of Brussels Mobility, Christophe Vanoerbeek, is also enthusiastic about the new walk-in, which fits in with the objectives of the Regional Mobility Plan Good Move. This aims to encourage walking and cycling for short trips in Brussels. “About 13% of Brussels residents’ trips are for shopping”, says Vanoerbeek, “Encouraging people to do their shopping in a sustainable way is therefore essential to improve the quality of life in the city.”
Fully equipped for cyclists and pedestrians
Cyclists can easily enter and load the 75m2 collection point. A cargo bike from Monkey Donkey, a cargo bike sharing platform, is also available to customers free of charge. Benjamin François, founder of Monkey Donkey, is delighted with the new initiative. “We want to be a game changer for urban mobility. Supermarkets can also play an important role in this.” Groceries are also delivered by bicycle. A cargo bike with a cool box commutes several times a day with the groceries between the Colruyt in Etterbeek and the collection point in Ixelles.