The Grenfell community is being offered virtual reality to help them open up about how theyre coping a year after the tragedy.
Outreach workers have been standing with VR headsets along Portobello Road, in west London, to try and spark conversations with those less likely to seek help.
Offering the chance to ride a roller coaster, teams from the Central and North West London NHS trust (CNWL) claim the adrenaline is acting as an icebreaker for frank conversations with north Kensington residents.
More often than not, those who stop by have a direct connection with the tower, Grenfell Health and Wellbeing Service manager Ross OBrien said.
Mr OBrien said he believed it was the first time the NHS has used VR in this way, saying it has allowed teams to screen far more people than we would via the traditional methods.
He said: Now weve built up that relationship, where instead of being scary people in white coats, psychologists, psychotherapists, were also just the people who enable the VR, and our conversations with the survivors and the bereaved are on a very familiar level.
Its been a brilliant enabler to demystify and de-stigmatise the world of mental health.
At a recent outreach session, the team met a local Muslim who had become hyper-vigilant over safety since the fire.
They also chatted with a young man whose relative was struggling after watching the tower burn, an older person whose friends son had died, and an artist whose studio looks on to the block.
Mr OBrien said it led to more than 30 referrals, literally by virtue of the fact that they are walking past and we are going, “do you want to go on a roller coaster?”
With trauma we see a lot more cases of avoidance in the community, he continued.
So people wont come forward even when theyre not sleeping, having flashbacks, showing signs of PTSD, they dont generally deal with it.
CNWL has been working with Rosie Collins, founder of tech and behavioural science company Fred, on the pilot which started earlier this year.
They are planning to create a series of mindfulness films in VR featuring local celebrities, and are also working with Grenfell United on ways it could help transform the tower site.